Intro

Work

Values

Experience

More

Contact

For anyone

Recruiters

Designers

Product Managers

Engineers

Hi, I’m Nguyen 🔊

Senior Product Designer, Art Director, Mentor. I simplify complex problems to create user-centric solutions that drive business impact.

Email

LinkedIn

Medium

User-centric

  • Discover true user aspirations that drive motivations.

  • Design solutions that address user challenges and meet their needs.

Elegant

  • Reuse, recycle existing solutions to solve a new problem.

  • Build scalable solutions that adapt with the user and business needs.

Impactful

  • Prioritise solutions that generate the most impact with the least amount of effort.

  • Create measurable successes.

Design Philosophy

User-Centric

Elegant

Impacful

Individual Contributor Influence

I thrive at every stage of the design process—from problem definition and ideation to launch and marketing. Adaptable and curiosity-driven, I create impact in dynamic, multidisciplinary environments and enjoy inspiring and leading high-performing teams.

Create User-Centric Design Framework

Frame the Discovery strategy to focus on user JTBDs to ensure solutions align with real needs and unearth opportunities.

Create an Inclusive Collaboration Framework

Lead interactive workshops with XFN teams to share user insights, align on strategies and objectives, improving UX maturity.

Build, Maintain & Evangelise Design Systems

Accelerate handoff, minimising low-fi wireframes whilst ensuring a cohesive UX across products and platforms.

Project Management

Define phasing, milestones, timeline and ownership. Communicate progress with wider audience. Align expectations and ensure delivery.

Branding & Identity

Build & evolve brand identities via product tone of voice (verbiage), internal-external communication efforts (online, offline).

Hiring, Mentoring & Coaching

Define hiring criteria for designers & researchers. Mentor & inspire junior, mid-weight designers.

Experience

With a background in multimedia, branding, and digital design, I found my true calling in product design. Over 14 years of experience across different countries (🇦🇺🇻🇳🇫🇷) and languages (🇬🇧🇻🇳🇫🇷🇪🇸) have shaped my holistic, human-centric approach, allowing me to view challenges from diverse perspectives.

Fonoa

Product Designer

2021–Present · Remote from Paris, France

Lead the end-to-end design of Fonoa products, solving indirect tax challenges for 🍎, Meta, Google, Amazon, Uber, Netflix, Zoom, Spotify, and more. Built Design team, Design System and Identity.

MentorCruise

Product Design Mentor

2022–Present · Paris, France

Offer mentorship to aspiring Product Designers and those interested in a career change to Product Design.

Freelance

Product Designer, Art Director

2019–Present · Paris, France

Freelance services to create custom websites, apps, and identity systems for select clients including Thales, 87seconds, BugAgency and Australie.GAD

Ogilvy

Senior Art Director

2017–2018 · Ho Chi Minh city, Vietnam

Led and grew agency's key businesses (Samsung, Unilver, Nestle, Saigon Special, Vinamilk) through stronger holistic brand experience (online + offline). Developed and inspired multicultural creative teams (2-5 people, 1-5 nationalities).

Phibious

Art Director

2014–2017 · Ho Chi Minh city, Vietnam

Led the agency’s product design portfolio as a part of various advertising campaigns

The Purpose Group

Designer

2013–2014 · Ho Chi Minh city, Vietnam

Built brand love for Pepsi, Unilever, Samsung, URC, Brands, Abbott Laboratoires, Vinasoy, The Window with brand identities, prints, websites, banners, mobile apps, social media posts, and advertising films.

CulturalInfusion

Multimedia Designer, Photo/Videographer

2010–2011 · Melbourne, Australia

Designed films, posters, standees, flyers, goodies for the agency’s events.