For anyone
Recruiters
Designers
Product Managers
Engineers
Hi, I’m Nguyen 🔊
Senior Product Designer, Art Director, Mentor. I simplify complex problems to create user-centric solutions that drive business impact.
For anyone
Recruiters
Designers
Product Managers
Engineers
Hi, I’m Nguyen 🔊
Senior Product Designer, Art Director, Mentor. I simplify complex problems to create user-centric solutions that drive business impact.
For anyone
Recruiters
Designers
Product Managers
Engineers
Hi, I’m Nguyen 🔊
Senior Product Designer, Art Director, Mentor. I simplify complex problems to create user-centric solutions that drive business impact.
For anyone
Recruiters
Designers
Product Managers
Engineers
Hi, I’m Nguyen 🔊
Senior Product Designer, Art Director, Mentor. I simplify complex problems to create user-centric solutions that drive business impact.
For anyone
Recruiters
Designers
Product Managers
Engineers
Hi, I’m Nguyen 🔊
Senior Product Designer, Art Director, Mentor. I simplify complex problems to create user-centric solutions that drive business impact.
Fonoa
B2B • SaaS • Fintech
Building Taxtech products for global businesses
Lead E2E design. Define design strategy. Build a million-dollar revenue-generator. Develop the Design team. Establish the Design System. Shape Fonoa's visual identity.
Thales
Coming soon
B2B • Web Design • Design System
Quantum Design System Platform
Working with Thales’ in-house design team to create Thales’ first Design System Platform. A Single Source of Truth for Thales’ design language, paving the way for the company’s digital transformation.
87seconds
Coming soon
B2B • SaaS • Martech
Video adaptation platfom
Built a web app that helps Marketing executives adapt PR, advertising campaigns to different markets. Achieved NPS at 67 at launch. Introduced Design and Product Thinking to the agency. Led creative team and Design Sprints (3 cycles). Created the agency's Design System.
Coming soon
B2C • Web Design • Edutech
Doodle4Google
Built the educative hub for Google's first consumer-facing campaign in Vietnam – ‘Doodle 4 Google’. Inspired 3500 kids to draw and submit their dreams to Google homepage’s doodle.
User-centric
Discover true user aspirations that drive motivations.
Design solutions that address user challenges and meet their needs.
Discover user aspirations that drive motivations.
Design solutions that address user challenges and meet their needs.
Elegant
Reuse, recycle existing solutions to solve a new problem.
Build scalable solutions that adapt with the user and business needs.
Impactful
Prioritise solutions that generate the most impact with the least amount of effort.
Create measurable successes.
Design Philosophy
Design Philosophy
User-Centric
Elegant
Impacful
User-Centric, Beautiful, Impactful
Individual Contributor Influence
Individual Contributor Influence
I thrive at every stage of the design process—from problem definition and ideation to launch and marketing. Adaptable and curiosity-driven, I create impact in dynamic, multidisciplinary environments and enjoy inspiring and leading high-performing teams.
Create User-Centric Design Framework
Frame the Discovery strategy to focus on user JTBDs to ensure solutions align with real needs and unearth opportunities.
Create an Inclusive Collaboration Framework
Lead interactive workshops with XFN teams to share user insights, align on strategies and objectives, improving UX maturity.
Build, Maintain & Evangelise Design Systems
Accelerate handoff, minimising low-fi wireframes whilst ensuring a cohesive UX across products and platforms.
Project Management
Define phasing, milestones, timeline and ownership. Communicate progress with wider audience. Align expectations and ensure delivery.
Branding & Identity
Build & evolve brand identities via product tone of voice (verbiage), internal-external communication efforts (online, offline).
Hiring, Mentoring & Coaching
Define hiring criteria for designers & researchers. Mentor & inspire junior, mid-weight designers.
Create an Inclusive Collaboration Framework
Lead interactive workshops with XFN teams to share user insights, align on strategies and objectives, improving UX maturity.
Build, Maintain & Evangelise Design Systems
Accelerate handoff, minimising low-fi wireframes whilst ensuring a cohesive UX across products and platforms.
Project Management
Define phasing, milestones, timeline and ownership. Communicate progress with wider audience. Align expectations and ensure delivery.
Branding & Identity
Build & evolve brand identities via product tone of voice (verbiage), internal-external communication efforts (online, offline).
Hiring, Mentoring & Coaching
Define hiring criteria for designers & researchers. Mentor & inspire junior, mid-weight designers.
Create User-Centric Design Framework
Frame the Discovery strategy to focus on user JTBDs to ensure solutions align with real needs and unearth opportunities.
Experience
Experience
With a background in multimedia, branding, and digital design, I found my true calling in product design. Over 14 years of experience across different countries (🇦🇺🇻🇳🇫🇷) and languages (🇬🇧🇻🇳🇫🇷🇪🇸) have shaped my holistic, human-centric approach, allowing me to view challenges from diverse perspectives.
Fonoa
Product Designer
2021–Present · Remote from Paris, France
Lead the end-to-end design of Fonoa products, solving indirect tax challenges for 🍎, Meta, Google, Amazon, Uber, Netflix, Zoom, Spotify, and more. Built Design team, Design System and Identity.
Fonoa
Product Designer
2021–Present · Remote from Paris, France
Lead the end-to-end design of Fonoa products, solving indirect tax challenges for 🍎, Meta, Google, Amazon, Uber, Netflix, Zoom, Spotify, and more. Built Design team, Design System and Identity.
Fonoa
Product Designer
2021–Present · Remote from Paris, France
Lead the end-to-end design of Fonoa products, solving indirect tax challenges for 🍎, Meta, Google, Amazon, Uber, Netflix, Zoom, Spotify, and more. Built Design team, Design System and Identity.
Fonoa
Product Designer
2021–Present · Remote from Paris, France
Lead the end-to-end design of Fonoa products, solving indirect tax challenges for 🍎, Meta, Google, Amazon, Uber, Netflix, Zoom, Spotify, and more. Built Design team, Design System and Identity.
MentorCruise
Product Design Mentor
2022–Present · Paris, France
Offer mentorship to aspiring Product Designers and those interested in a career change to Product Design.
MentorCruise
Product Design Mentor
2022–Present · Paris, France
Offer mentorship to aspiring Product Designers and those interested in a career change to Product Design.
MentorCruise
Product Design Mentor
2022–Present · Paris, France
Offer mentorship to aspiring Product Designers and those interested in a career change to Product Design.
MentorCruise
Product Design Mentor
2022–Present · Paris, France
Offer mentorship to aspiring Product Designers and those interested in a career change to Product Design.
Freelance
Product Designer, Art Director
2019–Present · Paris, France
Freelance services to create custom websites, apps, and identity systems for select clients including Thales, 87seconds, BugAgency and Australie.GAD
Freelance
Product Designer, Art Director
2019–Present · Paris, France
Freelance services to create custom websites, apps, and identity systems for select clients including Thales, 87seconds, BugAgency and Australie.GAD
Freelance
Product Designer, Art Director
2019–Present · Paris, France
Freelance services to create custom websites, apps, and identity systems for select clients including Thales, 87seconds, BugAgency and Australie.GAD
Freelance
Product Designer, Art Director
2019–Present · Paris, France
Freelance services to create custom websites, apps, and identity systems for select clients including Thales, 87seconds, BugAgency and Australie.GAD
Ogilvy
Senior Art Director
2017–2018 · Ho Chi Minh city, Vietnam
Led and grew agency's key businesses (Samsung, Unilver, Nestle, Saigon Special, Vinamilk) through stronger holistic brand experience (online + offline). Developed and inspired multicultural creative teams (2-5 people, 1-5 nationalities).
Ogilvy
Senior Art Director
2017–2018 · Ho Chi Minh city, Vietnam
Led and grew agency's key businesses (Samsung, Unilver, Nestle, Saigon Special, Vinamilk) through stronger holistic brand experience (online + offline). Developed and inspired multicultural creative teams (2-5 people, 1-5 nationalities).
Ogilvy
Senior Art Director
2017–2018 · Ho Chi Minh city, Vietnam
Led and grew agency's key businesses (Samsung, Unilver, Nestle, Saigon Special, Vinamilk) through stronger holistic brand experience (online + offline). Developed and inspired multicultural creative teams (2-5 people, 1-5 nationalities).
Ogilvy
Senior Art Director
2017–2018 · Ho Chi Minh city, Vietnam
Led and grew agency's key businesses (Samsung, Unilver, Nestle, Saigon Special, Vinamilk) through stronger holistic brand experience (online + offline). Developed and inspired multicultural creative teams (2-5 people, 1-5 nationalities).
Phibious
Art Director
2014–2017 · Ho Chi Minh city, Vietnam
Led the agency’s product design portfolio as a part of various advertising campaigns
Phibious
Art Director
2014–2017 · Ho Chi Minh city, Vietnam
Led the agency’s product design portfolio as a part of various advertising campaigns
Phibious
Art Director
2014–2017 · Ho Chi Minh city, Vietnam
Led the agency’s product design portfolio as a part of various advertising campaigns
Phibious
Art Director
2014–2017 · Ho Chi Minh city, Vietnam
Led the agency’s product design portfolio as a part of various advertising campaigns
The Purpose Group
Designer
2013–2014 · Ho Chi Minh city, Vietnam
Built brand love for Pepsi, Unilever, Samsung, URC, Brands, Abbott Laboratoires, Vinasoy, The Window with brand identities, prints, websites, banners, mobile apps, social media posts, and advertising films.
The Purpose Group
Designer
2013–2014 · Ho Chi Minh city, Vietnam
Built brand love for Pepsi, Unilever, Samsung, URC, Brands, Abbott Laboratoires, Vinasoy, The Window with brand identities, prints, websites, banners, mobile apps, social media posts, and advertising films.
The Purpose Group
Designer
2013–2014 · Ho Chi Minh city, Vietnam
Built brand love for Pepsi, Unilever, Samsung, URC, Brands, Abbott Laboratoires, Vinasoy, The Window with brand identities, prints, websites, banners, mobile apps, social media posts, and advertising films.
The Purpose Group
Designer
2013–2014 · Ho Chi Minh city, Vietnam
Built brand love for Pepsi, Unilever, Samsung, URC, Brands, Abbott Laboratoires, Vinasoy, The Window with brand identities, prints, websites, banners, mobile apps, social media posts, and advertising films.
CulturalInfusion
Multimedia Designer, Photo/Videographer
2010–2011 · Melbourne, Australia
Designed films, posters, standees, flyers, goodies for the agency’s events.
CulturalInfusion
Multimedia Designer, Photo/Videographer
2010–2011 · Melbourne, Australia
Designed films, posters, standees, flyers, goodies for the agency’s events.
CulturalInfusion
Multimedia Designer, Photo/Videographer
2010–2011 · Melbourne, Australia
Designed films, posters, standees, flyers, goodies for the agency’s events.
CulturalInfusion
Multimedia Designer, Photo/Videographer
2010–2011 · Melbourne, Australia
Designed films, posters, standees, flyers, goodies for the agency’s events.
When I’m not working I constantly observe, looking to find opportunities to optimise, improve things around me. These are a few projects that escaped the idea graveyard.
