Working at Fonoa has been a unique opportunity to dive into the specialised field of tax, allowing me to lead end-to-end platform design in a fast-paced environment. Collaborating closely with POs, PMs, engineers, UX researchers, Tax Managers, Sales, Marketing, and CX teams has deepened my understanding of the B2B SaaS fintech landscape.

The role demands constant context switching across various products and projects, which has been both challenging and rewarding, strengthening my holistic view and systems thinking. This approach helps me identify user-centered commonalities across complex workflows. Additionally, I’ve had the privilege of building, leading, and growing a team of designers—an exciting responsibility that brings its own rewarding challenges.